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Posts published in “Politics”

How to Craft a [REDACTED] Press Release (2013)

First, you start with a pithy, attention-grabbing headline. DNI Clapper Declassifies Intelligence Community Documents Regarding Collection Under Section 501 of the Foreign Intelligence Surveillance Act (FISA) Now that the news editors have sniffed the bait (and probably gagged), it’s time to get them to spit the hook. News editors see hundreds of press releases each day, all competing for attention. If you can deaden the first paragraph of your press release so that it takes more than five seconds to read, you’re practically putting their fingers on the DELETE key. Anything longer than a Twitter posting — 140 characters…

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